Day two of ReFresh is ended and was another successful day. Our keynote speaker, Harold Lloyd, started the day with an entertaining and educational, presentation on “Merchandising Magic” or, as he more accurately described it as “Merchandising Logic.” Harold presented five key strategies to help increase the overall purchase total of customer’s in grocery stores. His presentation included visual examples from grocery stores, results from research he conducted over the past couple of years and a great deal of humor.
Following Harold’s presentation attendees started their second roundtable session, focused on NutriGen. Three roundtable chairs led discussions on their experiences with NutriGen, sharing their successes, challenges and implementation strategies.
After lunch, attendees enjoyed our third retailer presentation, which highlighted how ADC’s shrink management module can be used to receive increased tax deductions that boost your bottom line. The afternoon agenda, also included a partner presentation by BRdata and a presentation by Steve Loveridge, ADC President.
The day ended with a fresh food safety panel, moderated by Harold Lloyd. Four ADC retailers shared their company’s approach to handling fresh food safety and the current fresh food safety challenges that they face. Each retailer also shared their insights on what future challenges they foresee in food safety.
Our dinner on the beach was a great hit and the entertainment provided by ADC’s band was a huge success.
We’re looking forward to ReFresh 2012 and have already started the planning!
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