Recently, ADC unveiled our new product and software suite logos to ReFresh 2011 attendees and we’d like to share them on our blog as well. The InterStore.Net suite, InterScale Scales Manager and P-Cubed Production Manager (formerly Perishable Production Planner) logos were completely redesigned, while the NutriGen logo received minor edits for logo family consistency, but maintains most of its original design.
We regularly asses our branding to determine if any changes are needed to improve our product image and marketing message. This year, we decided to revamp our product logos, as the previous logos individually evolved over time. We wanted to create a family of logos that visually defined our products within their product suite.
The basis for the new logo designs came from the colors in ADC’s existing company logo designed to illustrate that our software is for all of the fresh areas in the grocery store: green for the fruits and vegetables in the produce department, light-orange for bread in the bakery and cheese in the deli departments and the deep red for the meat department.
Our new logos have a fresh, modern look to them, but still identify functional aspects of the software modules they represent. As the rebranding process evolved, we noticed that we needed to address the ‘P-Cubed Perishable Production Planning’ system name. The system now encompasses more modules than just Production Planning; therefore, it has been rebranded as the ‘P-Cubed In-Store Food Production’ system.”
Below is a comparison of the old and new logos, as well as the new overall suite logo. To see larger versions of each of the logos, please click here.
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