ADC Announces Second Subject Matter Expert Speaker for 14th Annual ReFresh Fresh Item Management Conference

ADC announces David Fikes, Vice President, Consumer/Community Affairs and Communications, at the Food Marketing Institute (FMI), as a confirmed speaker for ADC’s 14th annual ReFresh Fresh Item Management (FIM) Conference, which is September 21st-24th at the Sheraton Sand Key Resort in Clearwater Beach, Florida.

To learn more about ReFresh 2015 or to register, click here.

David’s areas of responsibility at FMI include consumer research, animal welfare issues and communicating the many socially responsible ways food retailers interact with their local community. Prior to his position with FMI, he served as the Director of Communication for the American Frozen Food Institute.

David’s presentation will highlight findings from FMI’s recent U.S. Grocery Shopper Trends Report, conducted by the Hartman Group, including insight into why individual food shoppers make the decisions they do and how their attitudes and piecemeal behaviors translate into large-scale shifts that affect supermarket revenues and growth.

ReFresh is ADC's annual FIM conference that brings together grocery, convenience and food service retailers, industry partners and subject matter experts to discuss and share information on the latest technologies for managing fresh foods.