ADC Announces Subject Matter Expert Speakers for 2014 ReFresh Fresh Item Management Conference

We are pleased to announce that Erik Lieberman, President at U.S. Food Imports and Principal at Lieberman PLLC, Karen Shearer, Strategic Account Director at Midan Marketing and Anne-Marie Roerink, Principal at 210 Analytics are presenting at the 13th annual ReFresh Fresh Item Management (FIM) Conference.

This year’s ReFresh is at the Sheraton Sand Key Resort in Clearwater Beach, Florida from September 22nd-25th.  ReFresh is a leading industry conference for grocery, convenience and food service retailers interested in learning about the newest technologies for managing fresh foods.  To learn more about ReFresh 2014 or to register, click here.

• Erik R. Lieberman is the president of U.S. Food Imports LLC and principal of Lieberman PLLC. Formerly he served as vice president and chief regulatory counsel at the Food Marketing Institute where he represented the retail supermarket industry and food wholesalers before federal agencies including the Food and Drug Administration and Department of Agriculture.  During Erik’s presentation on September 24th, attendees will hear the latest information on key regulations impacting retailers, including rules issued under the Food Safety Modernization Act (FSMA).
• Karen Shearer is the Strategic Account Director at Midan Marketing, a Chicago-based company that provides customized marketing, market research and communication programs.  Karen’s expertise is in the retail meat and agriculture arenas, primarily with the pork industry.  During Karen’s presentation on September 23rd, she will share the results of consumer focus groups that were conducted to help identify issues in the meat department, and reach industry-wide solutions aimed to assist shoppers and increase meat sales.
• Anne-Marie Roerink is a Principal at 210 Analytics, LLC, a marketing research firm based in San Antonio, Texas.  Anne-Marie served as the Director of Research for the Food Marketing Institute for seven years.  In this capacity, she was responsible for developing, implementing and directing all FMI’s research efforts with state-of-the-industry consumer insights and food retailing operational benchmarking.  Anne-Marie’s presentation on September 23rd will highlight shopper trends in supermarkets, specifically in the produce and meat departments.  Additionally, Anne-Marie will be sharing key insights into supermarket shrink.

“The subject matter expert presentations at ReFresh are consistently ranked by attendees as most valuable” said Steve Loveridge, ADC’s CEO.  “These presentations are designed to provide attendees with current facts and trends that are applicable to their everyday operations and strategic direction. We are very excited about this year’s ReFresh subject matter expert lineup.”

For additional information, please contact:
Jamie Simon
Applied Data Corporation
+1.813.849.1818 Ext. 2238www.AppliedDataCorp.com