Fresh Features by ADC

ADC's 12th annual ReFresh Conference was held from October 7th-October 10th, 2013 at the Sheraton Sand Key Resort in Clearwater Beach, Florida.  ReFresh attendees represented eighteen retailers from across the United States.
 

 

The ReFresh agenda included FIM software presentations, retailer chaired roundtable sessions, a retailer presentation and industry update presentations.
 
ReFresh kicked off on Monday, October 7th with a Welcome Reception where attendees had the opportunity to meet and network prior to conference sessions starting.
 
Sessions started Tuesday, October 8th with a Welcome and Introduction by Steve Loveridge, ADC’s CEO.  Steve highlighted the conference agenda, introduced the members of ADC’s Retail Advisory Board (RAB) in attendance and concluded with retailer introductions.
 
“It’s my great pleasure to welcome you to the 12th annual ReFresh Fresh Item Management Conference,” said Steve Loveridge.  “We appreciate everyone being here and look forward to an exciting conference full of great discussions.  Throughout the conference please ask questions, as we want this to be as interactive as possible.”
 
Other highlights of Day One included an overview of InterStore 6.4.3, the latest version of ADC’s FIM software, presented by Robert Appell, Chief Operating Officer, and Mark Molter, Director of Sales Support.  This session included a sneak peek at the latest NutriGen Recipe Manager software in .Net, which is scheduled to be released in Q1 2014.
 
In addition to FIM software updates, the ReFresh agenda also included:

• “Regulatory Update: Key Issues in Food Safety and Labeling” by Erik Lieberman, Regulatory Counsel at the Food Marketing Institute.  Erik shared upcoming food safety legislation that will affect retailers, including the changes to Country of Origin Labeling (COOL) and the Food Safety and Modernization Act (FSMA).
• “Consumer Drivers of Fresh Food Growth” by Sarah Schmansky, Director of Account Services at Nielsen Perishables Group.  Sarah discussed current trends in the fresh food departments, including consumer trends and behavior.
• “Electronic Grind Log” by Larry Kohl, Director of Food Safety at Delhaize America.  Larry discussed how Delhaize America is implementing and using ADC’s Meat Grind Traceability software, including how the software is better preparing stores for transparent record retention and retrieval.

Retailer Feedback:

• “Very informative and one of the best conferences I’ve attended!”
• “Excellent opportunity to understand how other retailers are using ADC’s software.  The insight on how other retailers are doing things is crucial!  Thank you for the opportunity!”
• “Topics were relevant and timely and presenters were very informative.  Seminars were very motivating and on target.”  

Sponsor Interaction – This year’s ReFresh had 8 industry sponsors, including Mettler Toledo, Rice Lake Retail Solutions, Specialty Printing, Zebra Technologies, Bizerba, BRdata, Hobart and NBI Digi.  Each sponsor showcased the latest hardware and technology solutions available for fresh food retailers.

 

Information on ReFresh 2014 will be announced soon. For additional information, please contact:

Jamie Simon

ADC

+1.813.849.1818 Ext. 2238