ReFresh 2012 Considered a Huge Success

ADC held its 11th annual ReFresh Conference from September 10th-September 12th, 2012 at the Sheraton Sand Key Resort in Clearwater Beach, Florida. ReFresh attendees represented twelve grocery/supermarket chains from across the United States and Canada.

The ReFresh agenda included software updates, new technology presentations, a retailer presentation, industry updates, retailer-chaired roundtable discussions and an ADC Question and Answer Panel session.

On Monday, September 10th, ReFresh began with Welcomes and Introductions by Steve Loveridge, CEO of ADC. Steve discussed the conference agenda, as well as revealed ADC's new 2-minute promotional video, which can be viewed here.

"We welcome our current and prospective clients to the 11th ReFresh conference. Throughout the conference, we encourage you to ask questions and network with your industry peers," Steve said in the opening presentation. "This is your opportunity to share and discuss your successes with FIM, discover ways to improve your FIM investment and learn about new technology offerings."

After Steve's introductory presentation, Jonathan Key of Brookshire Grocery Company presented "Keys to a Successful FIM Implementation." Jonathan shared insights Brookshire Grocery Company learned throughout their installation of InterStore, ADC's FIM software suite, including how to successfully install P-Cubed Production Planning system into stores.

Following Jonathan's presentation, Robert Appell, ADC's Chief Operating Officer, and Mark Molter, ADC's Director of Channel Development, led an interactive presentation and demonstration of ADC's InterStore 6.4.2 software. During the presentation, many attendees saw the redesigned Store User Interface that features icon style buttons, as well as enhanced features and capabilities. 
 
Additionally, two industry experts presented insightful information on food safety and shopper insights:  

• "Food Safety Update at the Retail Level: Expert Advice from the Dean of Recalls" by Gale Prince, President of SAGE Food Safety Consultants – Gale shared important statistics on fresh food recalls, as well as the cost and long-lasting effects of recalls. Gale also discussed important steps in planning for recalls; including keeping electronic records and ensuring you have a recall process in place.
• "Major Trends in the Supermarket Perimeter" by Anne-Marie Roerink, Principal at 210 Analytics – Anne-Marie presented her most recent research on shopper behavior, including the growing trends of shopper's saving money by simply cutting back on their grocery purchases and thoroughly checking price comparisons for the more expensive food purchases, such as meat.

"As a potential customer, ReFresh was a great experience. I got valuable information from the presentations, ADC associates and ADC's clients." ReFresh 2012 Attendee and Potential ADC Customer

Partner Interaction – ReFresh 2012 had six industry partners sponsor the event, where they were able to showcase their latest solutions for grocery/supermarket retailers. ReFresh attendees were able to interact and network with the following organizations:

• Bizerba
• Epson
• Hobart
• Ishida Rice Lake Retail Solutions
• NBI Digi
• Zebra Technologies

Dates and location for next year's ReFresh will be announced by the end of 2012.  Want more information? Click here to contact ADC today.